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Get the Look: How to Use Window Graphics to Enhance Your Business

Author Jim
Vinyl Lettering
Window graphics are great storytelling tools to communicate your brand

Window graphics are one of the most underutilized tools in business owners’ marketing arsenals. When you think about it, there really isn’t another medium that lets you create such a powerful impression on your customers — and then get that message across to them over and over again throughout the day and even when they don’t realize it. That’s why we want to help you get the look and start marketing with window graphics today!

Window Graphics are Great Storytelling Tools

Window graphics are great storytelling tools to communicate your brand, products, and services. They can shape the vibe and tone of your storefront by showing off a dynamic lifestyle through imagery that will attract consumers and drive more business. There are a few different types of window graphics that you can use in order to accentuate your storefront. The first option is signage vinyl which can be placed on windows themselves, signs, or walls of the building. Vinyl is removable, so it allows for seasonal changes. A second type of window graphic would be projection-mapped graphics, where animation is projected onto the surface and becomes an interactive element with customers passing by. Finally, a third type of window graphic would be static signage, where images or colors are printed on a transparent material to create beautiful displays.

Types of Window Graphics

The best window graphics don’t just say who you are – they say why you’re different and how you stand out from your competitors. Unlike ads, these types of marketing can be in front of an audience 24 hours a day, 7 days a week, with very little expense. A successful window graphic will tell your brand story and build an emotional connection with your audience. With today’s technology, it’s easier than ever to keep things fresh by updating images or adding new messages on a weekly basis. Building an ongoing relationship through consistent communication is key to driving return visits and building customer loyalty. Take advantage of this prime advertising space and create a visually compelling image that will captivate those passing by.

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