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The Importance of Building Signage

Author Jim

Building signage can be one of the most important investments you make in the exterior of your building, as it can affect everything from your customers’ perception of your business to its value on the real estate market. Many business owners don’t pay close attention to the importance of building signs and simply assume that any type of sign will do, but this is far from true. In fact, there are quite a few factors to consider when choosing how you want to build your signage, including what type you want and where to install the sign.

Monument Signs
Exterior signs are a critical part of any businesss marketing strategy

Types of Exterior Signs Your Business Should Have

Exterior signs are a critical part of any business’s marketing strategy. They are the first thing potential customers see when they pull up to your building, so it’s important to make a good impression. There are many different types of exterior signage, each with its own benefits. Here are a few of the most popular:

  • Directional sign
  • Temporary and permanent banners
  • Awnings (used for shade or protection from rain)
  • Canopies (used as an entrance canopy)
  • Light boxes (used for wayfinding)
  • Street signage

Determine the Location of Your Building Signs

Location is key when it comes to building signage. You want to make sure your signs are visible to potential customers and clients, but you also don’t want to block windows or impede foot traffic. Signs should be placed at eye level whenever possible, and if they’re too high up, people may not even notice them. Another thing to consider is the placement of your signs in relation to other businesses in the area. If you’re situated near a busy intersection, your signs will get more exposure than if you’re tucked away on a side street. Be aware of how much pedestrian traffic goes by your business every day and what type of services you offer. There’s no one-size-fits-all solution for all businesses, so do some research before deciding where to place your signs. In general, remember that signage can help increase visibility as well as overall brand awareness.

Contact us at Alpha Sign Group for all your exterior sign fabrication and exterior sign installation needs!

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