Custom Signage: 3 Ways It Can Benefit Your Business

Custom signage can be used to market your business in various ways. The signage doesn’t have to be permanent either, as it can be displayed when you want to market your company and removed when you don’t need the marketing anymore. Here are three ways custom signage can benefit your business.

Create Awareness

A well-designed, cleverly placed sign can make your business a recognizable presence in your area. Whether it’s a street sign or an A-frame poster in front of your store, these signs can be instrumental in attracting new customers and keeping existing ones loyal.

Communicate Directly with Your Customers

When you choose to use custom signage, you get an opportunity to expand on your brand’s message. You can share information about current promotions, products or services, and any upcoming events that might be relevant to your customers. You can also provide details about new locations or hours of operation so that people know where and when they can interact with your business. This allows them to better plan their day-to-day lives around interacting with your brand.

Can Tell a Story and Influence Audience

There’s a good chance you’ve seen custom signage before. From iconic signs in Times Square to directional plaques at national parks, nothing conveys a message quite like it. However, that doesn’t mean it can only be used for external communication purposes. Many businesses now use custom signage to help create a narrative for their brand or otherwise influence their audience. To learn more about how you can use custom signage for your business, keep reading below!

Custom Signage: An Influential Brand Ambassador

Like it or not, signage is an influential brand ambassador. In a recent BrandSpark study, 29% of consumer respondents said that they had been drawn into unfamiliar stores based on the quality of the store’s signage, and over a third (34.5%) “made quality assumptions about a business on the basis of clear and attractive signage.”

Great sign designs make impressions, differentiate your brand from competitors, build authority, and enhance your value propositions. That’s too good to pass up — especially when the alternative can actually harm your brand image.

Alpha Sign Group Offers the Best Custom Signage in the Area

There are a lot of ways to advertise your business, and one of those is signage. A custom sign can be just what you need to put your company in a better position, whether it’s for branding purposes or for attracting new customers who are already in your area. At Alpha Sign Group, we make all kinds of signs, from traditional neon signs, lightboxes, and portable signs to name plaques and even wall murals.