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Directional signage

Directory & Directional Signage

What is directional signage?

Directional signage comes in all shapes, sizes, colors, and styles, but they all share the same purpose. As the name suggests, the primary function of directional signage is to help guests find their way around campuses, districts, businesses and events.

It is also used to name buildings (e.g. differentiating buildings on a college campus), showcase special zones (e.g. parking lots, smoking areas, and drive-through lanes), and provide information (e.g. listing store hours along with directional indicators).


Directional signage appears all over Alpharetta, but it’s most common in:

  • Business complexes
  • Industrial areas
  • Colleges
  • Hospitals
  • Private events

Why invest in directional signage in Alpharetta, Georgia?

In some cases, depending on the location of your business or the type of event you’re organizing, directional signage may be required by the Alpharetta Code of Ordinances. But even when it’s not, custom directional signs direct traffic and help guests find their way, which is key for sales, positive customer experiences and memorable events.


Directional signs also generate guaranteed impressions, which makes them a brand-building asset. Adding the company name, logo, or color scheme increases brand recognition and creates positive associations, reminding readers who gave them those helpful directions.

Free quotes on custom directional signage in Alpharetta, Georgia

The Alpha Sign Group is a leading provider of custom directional signage for businesses, public buildings, and private events throughout Northern Georgia and all the surrounding communities, including Alpharetta, Buford, Marietta, Roswell, John’s Creek, Sandy Springs, and Cumming, as well as the greater Atlanta area.


Not a Georgia local? Not a problem. As members of the SignWorld Business Alliance, a network consisting of over 330 sign companies, we offer custom building sign products and services to clients nationwide.


Call 470-252-8008 or fill out the short form on our [Contact Page] to book a directional sign consultation and get a free quote today.

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