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Creative Business Sign Solutions to Tell Your Brand Story

Author Jim
Create a great first impressions with a custom business sign.

When it comes to business signs, you want to make sure your customers are aware of where your company is located, what it’s about, and how they can contact you if they have any questions or inquiries. You don’t want to underestimate the value of these messages on your business signs — they can make or break potential deals, and leave first impressions on potential clients. Here are some creative business sign solutions to tell your brand story.

Create a Common Design Aesthetic

Your business signs are one of the first things potential customers will see when they visit your store or office. You want your signs to make a good impression and leave a lasting impression. Signs that are cohesive and have a common design aesthetic will do just that. Keep in mind that repetition works; if your signs don’t look like they belong to one brand, there will be a disconnect in your brand strategy. Here are a few tips:

  1. Use the same colors throughout your signage
  2. Incorporate your logo into each sign
  3. Use similar fonts and design elements on all of your signs
  4. Make sure your signs are visible and easy to read from a distance
  5. Use lighting to make your signs more visible at night or in low-light conditions

Your Signs Should Work Together to Increase Recognition

Your business signs should work together to create a cohesive look that helps increase recognition for your brand. Exterior wayfinding signs should reflect your storefront business signs. Interior signs, like lobby logo signs, retails signs, wayfinding/directional signs, room ID signs, and ADA signs should all reflect your exterior signs and continue to tell your brand story. Find your brand voice and work with us for creative business sign solutions inside and out.

Business Signs Tailored for Your Needs

At Alpha Sign Group, we understand that first impressions are important for businesses. That’s why we offer custom sign solutions that can be designed to tell your brand story. We work with you to create a unique design that will capture the attention of your customers and help you stand out from the competition. Contact us today to learn more about our custom business sign solutions!

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