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Hotel Lobby Sign Design Consideration

Author Jim

In business, there’s an old saying that you only have one opportunity to create a great first impression, and in a hotel, the lobby is often that first impression. It is the first thing visitors see when they enter the building, and it helps them form an accurate mental image of the brand.

In the wake of the recent COVID-19 pandemic, the hotel lobby has taken on a new responsibility, that is, to serve as a storehouse of critical information regarding the COVID security procedures. To establish a lasting first impression, you must mix functional advantages with a visually appealing design.

Directional Signs

How to Make the Most Out of Your Hotel Lobby

The hotel lobby is one of the most significant rooms in your hotel (except for the guest rooms themselves), and it should be treated as such. It serves as the center of the establishment. Therefore, the area should be creatively segmented to produce “zones” by using hotel lobby signs for different needs. Here are a few things to keep in mind:

  • Make guests feel welcome when they arrive
  • Make it clear where each section of the lobby is located –  especially the reception/check-in area
  • Make a distinction between public spaces and staff private rooms
  • Make EVERYONE feel welcome and valued by including ADA signs

When it comes to wayfinding signs, you need to be smart with your signage to maintain a smooth flow of foot traffic in a crowded hotel lobby. Consider grouping signs together based on their color and design to make them easier to follow.

Make sure that all of the characters are interconnected, resulting in a cohesive brand design. Contact us at Alpha Sign Group today to curate hotel lobby signs that can help you communicate well with clients and provide relevant information.

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